Area Sales Manager | Ghaziabad, UP
Full time @Varun Beverages Limited posted 10 months ago Shortlist Email JobJob Detail
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Industry FMCG
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Work mode Work from office
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Role Category Retail & B2C Sales
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Experience upto 10 years
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Qualifications MBA/PGDMMBA/PGDM
Job Description
JOB DESCRIPTION: AREA SALES MANAGER
1, PURPOSE OF THE JOB:
Job Context:
Drive Sales Volume and revenue growth profitably by leveraging the growth opportunities, coaching the Frontline team and managing DBRs effectively
2, KEY ACCOUNTABILITIES: Accountabilities & Scope of work
Sales Volume
• Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan
• Add new outlets which should contribute to achieving annual volume/value targets
Market Execution
• Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability
• Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
• Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region
Market Knowledge
• Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share
Distributor Management
• Regularly monitor the stock levels at the distributors and ensure availability of stock
• Identify and trouble shoot issues by conducting periodic visits
Cost Control
• Adherence to all processes by ensuring that there are no pending claims/ settlements with internal and external partners
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Development of team
• Understands the business issues and support the team to resolve in a timely manner.
• Monitor and train the CEs, provide support and coach the team on driving the business objectives.
• Identify the key talents, help them nurture and enhance capability to take up more responsibilities. Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.
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New Initiatives
• Identify key issues and working on driving innovation and leverage technology in order to achieve business objectives
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3, EDUCATION & EXPERIENCE
Education Qualification (Highest):
• Full-time MBA from a reputed Management Institute
Experience Range:
• Minimum 5 years of Sales, preferable from FMCG industry
Desirable experience:
• Experience in Beverages Industry would be an added advantage.
4, SKILLS REQUIRED: Skills, Description, Proficiency Level
Functional Skills – Functional Expert
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Proven ability to drive the sales process from plan to close
• Strong business sense and industry expertise
• Successful experience in consistently meeting or exceeding targets
Behavioral Skills – Expert
• Good Interpersonal Skill
• Good Communication Skill
• General Awareness: Knows the fundamental or general understanding of concepts.
• Working Knowledge: Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.
• Functional Expert: Candidate is certified functional expert with strong knowledge on concepts.
• Mastery: Candidate is subject matter expert and has command over the subject/ concepts.
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