Media Planning & Strategy Head
Full time @Digidarts Marketing posted 11 months ago Shortlist Email JobJob Detail
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Industry Advertising & Marketing
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Work mode Work from office
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Role Category Digital Marketing
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Experience upto 10 years
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Qualifications Any Graduate
Job Description
Roles and Responsibilities
- Media Planning & Strategy (Full Funnel / Organic & Paid)
- Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals.
- Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals.
- Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs.
- Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly)
- Media Innovation & Team Growth
- Be the centre point of innovation and adapt new marketing technologies & media channels within the company.
- Understand and stay current on industry trends, competitive landscape, and internal product development efforts.
- Explore and implement new channels to our media mix.
- Demonstrate results basis the innovation, driven within the company.
- While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams.
- Client Retention/ Strategic Relations:
- While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale.
- Periodically set up strategic meetings with clients to drive better engagement & long term retention.
- Team Collaboration & CXO Engagement
- Closely engage with CXOs to drive long term organization vision & goals.
- Collaborate with cross functional team to drive results throughout the client funnel.
- Lead innovative projects within the ecosystem to improve overall delivery & results across the organization.
What we need
- Graduate/ Postgraduate in any Specialization
- 8+ years of experience in the media planning and strategy.
- Ability to drive strategic discussion with clients.
- Proven experience of managing a large team and fast growing business.
Professional Attributes
- Hands-on, action-oriented approach to problem solving
- A team player with strong leadership and project management capabilities
- Strong verbal and written communication
- Strong analytical and problem-solving skills
Personal Attributes
- Persistent with a high sense of ownership
- Strong interpersonal and influencing skills, with a closure mindset
- Demonstrate ability to work in a fast paced, hyper-normal growth environment
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